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Linda Voss's avatar

Me too! I was waiting for the wisdom about the factors or characteristics that determine how a book sells, and then the numbers: this cozy mystery will do about 7,000, for example. How many copies will a book sell.

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Frank Ewert's avatar

The answer might be classified, but I'm so curious to know how you project a book's sales. Or, at the very least, how much you vary those projections from book to book and why.

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Anne Trubek's avatar

It is mainly based on how similar books have done historically, which is why comps are so important in publishing, and a fact I've come around to very reluctantly.

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