Crash!

Delicious Cookies

Two things I love about my job:

-when David Wilson, our co-Creative Director, sends cover mock-ups;

-when we crash a title.

This week my lockdown was brightened, as both things happened. David sent us the most adorable cover for a book we just announced, and will publish in June:

The very cool verb for when you decide to publish a book quickly, and without the usual rigamarole required by distributors, media, and booksellers, is crash. We are crashing quite a few books this year. This is, actually, by design: I decided, late in 2019, that we should publish a half dozen or so books in addition to the ones we listed in our ‘official’ catalog. These would all be titles that have very niche core audiences—like a cookie table book, which celebrates a Mahoning Valley (Pittsburgh and Youngstown) tradition of having plates and plates of cookies at wedding receptions. The target readers for these books are folks we are able to reach easily, without sending out press releases to 500 some media fol…